(Suggested Sample Approach)

Mr. Stephen McPherson
Chief Program Executive
ABC Entertainment Group
500 South Buena Vista St.
Burbank, CA 91521-5191

Dear Mr. McPherson,

Like many other fans of the show, I’m writing on behalf of “Eyes.”

It’s one of the best dramas I’ve seen in years. From the very first episode, the show is already “appointment television” for my family. We’ve never missed an episode and really enjoy the show’s humor, suspense, and intrigue. The show is one of the best we’ve seen in years.

I hope you’ll give “Eyes” a chance to become the hit it deserves to be. My family and I are already making note of the companies who advertise during the show, so that we can make an effort to purchase from those who are helping to support the show through advertising dollars.

I thought it might help if I gave you a few reasons on why I love this show:

1. The smarts – I love that the show and its characters are so intelligent – and that they give the audience credit for its intelligence as well

2. The cast – The entire cast of the show is superb, and Tim Daly, Garcelle Beauvais-Nilon, and A.J. Langer have never been better (or sexier!)

3. The clients and storylines for each episode are compelling and unusual. I love the fact that we never know what one of the characters will do next.

4. The humor – Tim Daly has never been funnier, and Harlan’s one-liners are already classic

5. The intriguing “mole” subplot – it’s kept me watching each week

I love this show and think it’s a perfect addition to ABC’s killer lineup for Wednesday nights – please give it a chance, and keep “Eyes” on ABC where it belongs.

 

Sincerely,

YOUR NAME
TOWN AND STATE
PHONE NUMBER

 

 

(Suggested Approach, TV CRITIC LETTER)

TV CRITIC NAME
MAGAZINE
ADDRESS

Hello!

Like many other fans of the show, I’m writing on behalf of “Eyes.” We’re starting a new campaign to save the show, and are hoping you might write about our efforts?

“Eyes” is one of the best dramas I’ve seen in years. From the very first episode, the show is already “appointment television” for my family. We’ve never missed an episode and really enjoy the show’s humor, suspense, and intrigue. The show is one of the best we’ve seen in years.

I hope you’ll give “Eyes” a chance to become the hit it deserves to be. My family and I are already making note of the companies who advertise during the show, so that we can make an effort to purchase from those who are helping to support the show through advertising dollars. And through the new “Save Eyes” campaign at www.SaveEyes.com, we’re already raising dollars for major trade advertising, and are also starting a petition that uniquely commits the existing “Eyes” TV audience to finding new viewers for the show, to help it achieve the “hit status” it deserves.

In short? I love this show and think it’s a perfect addition to ABC’s killer lineup for Wednesday nights – please give our efforts to save the show a chance, and write about “Eyes” in your television column.

 

Sincerely,

YOUR NAME
TOWN AND STATE
PHONE NUMBER